Weekly call volume: 1.2 to 11.4
Weekly tours: 1.2 to 3.2
Occupancy rate: 94%
Conversion to Deposits: Doubled.
Interior Design, FF&E
Transforming Senior Living: The Ruby Commons Story- A Story of Rejuvenation and Collaboration
Nestled in the vibrant community of Brookfield, Wisconsin, Ruby Commons (formerly Heritage Place) by Capri Communities stands as a testament to the beauty of rejuvenation and the power of meaningful collaboration. This Independent and Assisted Living Community boasts a perfect blend of comfort, safety and security, providing residents with environments that enable an active and social lifestyle. The journey of turning this outdated building into a bright and modern haven involved not just a renovation, but a partnership.
A Partnership For Excellence: The Capri-Aptura Connection
Ruby Commons represents a noteworthy milestone in the partnership between Capri Communities and Direct Supply® Aptura®. Throughout their long-standing relationship, Aptura has predominantly supported Capri Communities’ new construction projects. Ruby Commons presented the opportunity for the two old friends to join forces on a different type of project: a renovation.
Elevating Experiences: A Vision of Comfort and Resident Engagement
Ruby Commons was presented with a unique challenge: it needed to stand out in a market surrounded by new competitors. Schoenemann had a clear vision for the renovation project. The desired outcome was not just an aesthetic facelift; it was a revitalization that positively impacted the well-being and comfort of their residents.
Amy shared that the project aimed to revitalize the once-tired, outdated appearance of the facility. Residents were using the same spaces repeatedly and the areas lacked the individuality and character that Capri aspired to create.
Resident Jeanie S. and her dog Cooper shared how the renovations have impacted them.
The Beauty of Details: A Resident-Centric Approach
The attention to detail in Ruby Commons is a true testament to the care and consideration given to each aspect of every Aptura senior housing project. The project emphasizes the impact of crafting a meaningful living environment, evident in the thoughtfully designed hallways that honor local Milwaukee, Lake Geneva and northern Wisconsin landscapes. The innovative approach is taken in spaces such as the puzzle room, where careful attention to lighting and furniture arrangement revitalized residents’ interest in a beloved activity.
The Atrium, the center of the community, became a shining example of how design can change the ambiance of a room. The unique 26-foot high wall covering murals and the thoughtful use of natural light transformed it into a vibrant, welcoming hub that serves as the heartbeat of Ruby Commons.
Ruby Commons’ Renovation Results: Increased Call Volume, Tours and Occupancy
The results speak for themselves. Ruby Commons, once outdated and surrounded by newer competitors, now shines as a beacon of modernity and comfort. The improved marketability, increased census and enhanced ROI show the tangible impact of the renovation. The community’s weekly call volume has increased from 1.2 to 11.4 calls per week and tour generation has increased from 1.2 tours to 3.2 tours per week. Cindy Robinson, Vice President of Sales and Marketing for Capri Communities, has seen these dramatic changes firsthand:
“Since the renovation, inquiries have increased dramatically, which has led to increased and steady tours and subsequent deposits. In the weeks leading to the completed renovation, the community held 9-12 vacancies. Currently, the community is projected to close that gap to 7 in the next 40 days. Activity remains high and there is confidence this community will stabilize to 94% or higher occupancy”.
Capri’s recommendation of Direct Supply Aptura isn’t just a professional endorsement; it’s a testament to the unique blend of design, attention to detail and ongoing commitment to service that is brought to every project.