Exploring What’s Next for Senior Living

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.


Ongoing Discovery

Senior Living’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

Ongoing Discovery

Senior Living’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

Partnerships

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop technologies that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

Partnerships

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop technologies that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

Come & Explore

55,000 Square Feet Dedicated to the Future of Senior Health

The ITC was purposefully built and intentionally designed to foster new solutions in the Senior Living space. It’s chaotic, but hey, it’s home. Fun fact – it’s also the largest of its kind in the United States.

Explore Innovation in Senior Living Today

SafelyYou and the ITC Partner to Bring Artificial Intelligence-Based Fall Prevention Solution to Senior Care

Residents from Ovation Senior Living Test New Products at the ITC

2 New Senior Living Technology Systems to Improve Operations

COVID-19 Tips: How Senior Living Technology Can Help Maintain Health and Safety

Falls in Assisted Living: An Action Research Project

Defining Artificial Intelligence and its Role in Senior Living