Challenge:Baby boomers demand more independence, more health choices and a greater adoption of technology and are making waves as patients in rehabilitation and as the adult children of residents in Assisted Living communities. Communities are now faced with a generation interested in being active participants versus passive observers, specifically with a focus on health, not healthcare. The expectations of this generation are forcing communities to compete not only against other providers, but also home care.
Solution:Take a consumer approach to boost marketability. Showcase your quality care and expertise, not only through your caregivers and therapy staff, but also through the next-gen solutions you use to provide that quality care. Incorporating robust wellness programs and engaging technology can not only attract prospects and boost the experience for current residents, it can also positively impact your staff.
Holistic Wellness Programs
Go beyond the standard care prototype and attract prospects with access to wellness classes like yoga, flexible and healthy dining options, spaces to exercise creativity and more.
Easily Accessible Wi-Fi
Wi-Fi is no longer an added amenity – it’s an expected amenity. If you aren’t able to incorporate community-wide Wi-Fi just yet, look into ways to create inviting hotspots to connect with technology, like internet cafés.