What do senior housing prospects really want

Explore the 2021 Senior Housing Survey Results & Analysis.

Nurse using a tablet

The 2021 Senior Housing Survey was conducted to gather perceptions from both Seniors (prospective residents) and Adult Family Caregivers (participants in the prospective residential decisions for the seniors in their care). The survey results are meant to provide insights for the Senior Living industry and for those developing innovative solutions to meet the needs of these prospective residents in the future.

The survey was conducted independently and randomly by Qualtrics. Surveys were given electronically between June 15 and July 1, 2021.

Percent of seniors that would consider senior housing

Fast facts & key results

55% of Seniors said they would consider Senior Housing in 2021. This is a 19% increase compared to the results of the 2020 survey. We also saw Seniors and Adult Family Caregivers show increased acceptance to technology with tangible healthcare benefits and on-site healthcare or telehealth in Senior Housing.

Take a deeper dive into some key results organized by job type below.

Fast facts & key results

55% of Seniors said they would consider Senior Housing in 2021. This is a 19% increase compared to the results of the 2020 survey. We also saw Seniors and Adult Family Caregivers show increased acceptance to technology with tangible healthcare benefits and on-site healthcare or telehealth in Senior Housing.

Take a deeper dive into some key results organized by job type below.

Percent of seniors that would consider senior housing

Explore insights

Insights most helpful for Senior Living experts

Operators

Discover what circumstances lead Seniors and Adult Family Caregivers to consider Senior Housing.

View operator insights

Developers

Understand what Seniors and Adult Family Caregivers want included in Senior Housing pricing.

View developer insights

Strategists & Innovators

Gain insight into how Seniors and Adult Family Caregivers feel about technology like wearable monitors.

View innovator insights

Marketers

See who Seniors and Adult Family Caregivers trust for information when making decisions about moving into Senior Housing.

View marketer insights

Clinicians

Learn the healthcare benefits Seniors and Adult Family Caregivers want to see in technology.

View clinician insights

Survey participants

Senior

Adult Family Caregivers

1,014

Respondents

1,083

Respondents

70-95

Age

45-69

Age

51%  49%

Male          Female     

51%  49%

Male          Female     

*Qualifying criteria – Senior with investable assets $35,000 or greater

Survey participants

1,014 1083

SeniorsAdult Caregivers

70-95 45-69

Age SeniorsAge Caregivers

51% 41%

MaleMale Caregiver

49%59%

Senior FemaleFemale Caregiver

*Qualifying criteria – Senior with investable assets $35,000 or greater

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