Primary Care Doctors influence decision makers
Who would be your most trusted source for information about residential options? (These were open-field, text-based answers.)
When asked to answer to this question in an open format, without prompted answers, both Seniors and Adult Family Caregivers said Primary Care Doctors are a highly regarded source of information as Seniors choose specific residential options.
The question behind this answer is – are Primary Care Doctors an informed source about the specific residential options that might be best suited to a particular Senior? Does the Senior Living industry market themselves to Primary Care Doctors?
Note the strong desire by the Seniors to hear directly from current residents from a Senior Housing option they are considering. Do Senior Housing facilities utilize resident testimonials in their marketing? Are there programming opportunities to bring the outside community inside (coffee shops, book clubs, arts/music offerings, etc.) that enable this type of high-touch marketing?
Other responses mentioned include: Meeting with Staff, Tour of Facility, Government Sources (Federal, State and Local), Health Insurance Companies, Testimonials, Independent Reviews (AARP, BBB, etc.), Media/Marketing Materials.