We Vet. We Build. We educate.
We Explore What’s Next.

We Vet. We Build.
We Educate.
We Explore
What’s Next.

Yes, we are part of that great mothership that supplies (directly). But rest assured, we are not restricted by any group or company. The only bounds we place on ourselves are a passionate focus on senior health and an optimistic, open-minded determination to find a new way forward and bring new answers to life.

We Vet. We Build.
We Educate.
We Explore
What’s Next.

Yes, we are part of that great mothership that supplies (directly). But rest assured, we are not restricted by any group or company. The only bounds we place on ourselves are a passionate focus on senior health and an optimistic, open-minded determination to find a new way forward and bring new answers to life.

Vetting Emerging Solutions

The Long Lens Approach

The word is out – Senior Living is bursting with upside. And that means it’s becoming a red ocean for new solutions ripe for the market. From universities and startups to providers and market magnates, the ITC actively vets and tests thousands of solutions in the hopes of bringing something new and viable to market.

Vetting Emerging Solutions

The Long Lens Approach

The word is out – Senior Living is bursting with upside. And that means it’s becoming a red ocean for new solutions ripe for the market. From universities and startups to providers and market magnates, the ITC actively vets and tests thousands of solutions in the hopes of bringing something new and viable to market.

Building Viable Solutions

Appetites for Production

One of the benefits of having Direct Supply as our parent company is we are privy to many of the everyday challenges facing Senior Living. 35 years of expertise in this arena along with countless relationships give us a legitimate edge in identifying needs and coming up with innovative ideas to help customers – often by working directly with them.

Building Viable Solutions

Appetites for Production

One of the benefits of having Direct Supply as our parent company is we are privy to many of the everyday challenges facing Senior Living. 35 years of expertise in this arena along with countless relationships give us a legitimate edge in identifying needs and coming up with innovative ideas to help customers – often by working directly with them.

Developing Intellectual Property

I.P. Men & Women

Direct Supply’s list of proprietary technologies and software is growing exponentially in part because the Senior Living market simply needs more solutions. With a couple hundred engineers currently at work in the ITC, Direct Supply is moving from a technology company to a technology powerhouse.

Developing Intellectual Property

I.P. Men & Women

Direct Supply’s list of proprietary technologies and software is growing exponentially in part because the Senior Living market simply needs more solutions. With a couple hundred engineers currently at work in the ITC, Direct Supply is moving from a technology company to a technology powerhouse.

Teaching About the Future of Senior Health

Partners are #Priceless

Don’t try this at home. In other words, let’s work together instead of in our own vacuums. If you’re an industry innovator or senior healthcare provider, there’s a lot we can all learn from each other. We want collaborators from all disciplines to utilize the ITC as a place where brains can be picked, knowledge can be shared and ideas flow like wine. Stop by and we’ll show how we’re looking at things and how you can get involved.

Teaching About the Future of Senior Health

Partners are #Priceless

Don’t try this at home. In other words, let’s work together instead of in our own vacuums. If you’re an industry innovator or senior healthcare provider, there’s a lot we can all learn from each other. We want collaborators from all disciplines to utilize the ITC as a place where brains can be picked, knowledge can be shared and ideas flow like wine. Stop by and we’ll show how we’re looking at things and how you can get involved.

Want to Find Out What’s Next for Senior Living?

Schedule a Visit!

We host customers, small businesses, students, entrepreneurs and even those who just want to see the flaming Ada Lovelace statue in person.

Want to Find Out What’s Next for Senior Living?

Schedule a Visit!

We host customers, small businesses, students, entrepreneurs and even those who just want to see the flaming Ada Lovelace statue in person.