Exploring What’s Next for Senior Healthcare

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.


systems & technology research

Senior Living’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

systems & technology research

Senior Care’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

Partnerships

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop technologies that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

applied tech partners

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop applied tech that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

tech building for the future

55,000 Square Feet Dedicated to the Future of Senior Health

The ITC was purposefully built and intentionally designed to foster new applied tech solutions in the Senior Living space. It’s chaotic, but hey, it’s home. Fun fact – it’s also the largest tech building of its kind in the United States.

Milwaukee's Ultimate Coolest Office Winner 2021

Explore Innovations in Healthcare Technology Today

How AI is shaping the future of assisted living and memory care

How AI is shaping the future of assisted living and memory care

AI is opening new possibilities in assisted living and memory care by supporting staff, automating tasks, and enhancing safety. From predictive alerts to smart environmental controls, these innovations help care teams provide more personalized, proactive support, while freeing up time for meaningful resident interactions.

How AI is transforming clinical care in skilled nursing

How AI is transforming clinical care in skilled nursing

AI is reshaping clinical care in skilled nursing. From streamlining EHR documentation to improving medication accuracy, these emerging tools support care teams with real-time insights and simplified workflows. As adoption grows, AI has the potential to transform both resident outcomes and daily operations, without replacing the compassion that defines exceptional care.

Smarter Referrals, Expert Support: the pac-IQ® Difference

Smarter Referrals, Expert Support: the pac-IQ® Difference

From clunky, manual processes to intelligent, seamless workflows - hear directly from skilled nursing leaders who are processing referrals faster, communicating clearly, and admitting more patients with pac-IQ.Referral Management, Solved Efficiency and trust are...

Proof of clean: How data-driven cleaning enhances senior care

Proof of clean: How data-driven cleaning enhances senior care

Cleanliness is mission-critical in senior living communities—not just for health and safety, but to build trust with families, support compliance standards, and elevate the overall resident experience. Yet many communities still rely on manual cleaning processes that...

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