The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.
The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.
The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.
The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.
Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers.
Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers.
No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop technologies that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.
No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop applied tech that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.
The ITC was purposefully built and intentionally designed to foster new applied tech solutions in the Senior Living space. It’s chaotic, but hey, it’s home. Fun fact – it’s also the largest tech building of its kind in the United States.
To stay ahead, communities are embracing AI and automation, not only to improve daily comfort, but to manage costs more effectively and give staff the tools to lead with confidence.
Artificial intelligence in senior living operations is no longer just theory; it’s showing measurable benefits in long-term care environments.
AI is redefining dining in senior care. From predictive menus to robotic service, these innovations help providers cut costs, ease staff workloads, and deliver more satisfying meals. See how leading communities are already realizing measurable results.
Senior living is at a crossroads. Rising demand, staffing shortages, and increasing costs create immense pressure on communities. Robotics offers a proven way forward. By automating repetitive tasks, robotics extends caregiver capacity, reduces burnout, and improves resident experiences.
AI is opening new possibilities in assisted living and memory care by supporting staff, automating tasks, and enhancing safety. From predictive alerts to smart environmental controls, these innovations help care teams provide more personalized, proactive support, while freeing up time for meaningful resident interactions.
For clinicians, delivering efficient, high-quality care is essential - especially in post-acute care settings. With increasing demands and decreasing resources, finding automated solutions that streamline operations and improve patient outcomes is more critical than...
