Direct Supply’s 2020 Senior Housing Survey found that demonstrated safety is the #1 concern of prospective residents and their families. With Senior Living census declining, the industry has an opportunity to differentiate through creating environments that bring elevated safety and security to seniors.
Here, we’ll explore Needlepoint Bipolar Ionization (NPBI™), a cutting-edge indoor air quality solution that makes the air safer to breathe by inactivating up to 99.9% of pathogens like MRSA, C. diff and SARS-CoV-2.1
You’ll also learn how to demonstrate that commitment to safety to everyone who steps foot in your community to improve marketability.
What do senior housing prospects really want?
The 2020 Senior Housing Survey was conducted to gather perceptions from both Seniors (prospective residents) and Adult Caregivers of Seniors (participants in the residential decisions for prospective residents) on Senior Housing. It identified 3 key themes:
- New Priority for Personal Safety
- Fundamental Expectation for Senior Housing Buildings that Keep Seniors Healthy
- New Appreciation for the Value of Senior Living Facility Leadership and Staff
Each of these themes presents challenges, but they can be impacted by powerful new technologies like NPBI. Let’s explore how NPBI both improves safety and helps you tackle these themes.
Theme 1: New Priority for Personal Safety
NPBI cleans the air of harmful particles and deadly pathogens using your existing HVAC system
NPBI safely introduces invisible air-cleaning ions into the airstream using your existing HVAC system. These ions flow through the air, inactivating pathogens and helping to remove particles and other contaminants in the air. From cleaning the air residents breathe to enhancing the effectiveness of filtration and PPE, NPBI has helped thousands of Senior Living buildings respond to the pandemic and will continue to protect residents for the long term.
Theme 2: Fundamental Expectation for Senior Housing Buildings that Keep Seniors Healthy
Demonstrate your commitment to safer indoor air and improve your marketability with complimentary marketing materials
This expectation will be ever-present on the minds of every prospective resident and caregiver who interacts with a Senior Care facility…whether on a scheduled tour or not. It’s imperative to address their concern about safe living conditions immediately. That’s where Direct Supply comes in.
Once you’ve installed NPBI, Direct Supply helps you demonstrate this commitment to creating safer environments for seniors with free display marketing, communication guidelines and best practices. This includes:
Decals and stickers to display in prominent areas of your community
Communication templates to inform residents, staff and visitors
Social media copy
Brand guidelines and much more
Integrated safety solutions offer even more ways to build resident confidence in your buildings. By compounding technology and solutions, safer outcomes are possible and demonstrable to prospective residents.
Theme 3: New Appreciation for the Value of Senior Living Facility Leadership and Staff
Let staff know they are protected, too
Protecting your staff and making sure they feel comfortable in your buildings is just as important as protecting residents. NPBI marketing and informational materials will enable you to transparently and efficiently educate staff on the proactive steps you are taking, how it benefits them and will make them brand ambassadors for your safety commitment. NPBI will also reduce their exposure to pathogens, and make their work environment more pleasant to be in. This small investment now will return in healthier staff and better care for your residents.
Contact Direct Supply for options and pricing on NPBI
Send us your contact information and a helpful TELS representative will get in touch with you to discuss options and pricing for your organization.
1Inactivation results based on sensitivity testing conducted by independent third-party testing laboratory using control chambers. Multiple data points are used to formulate performance validation statements. The technology is used in a wide range of applications across diverse environmental conditions. Results in non-lab environments will vary; clients should evaluate their individual application and environmental conditions when making an assessment regarding the technology’s potential benefits. For all independent laboratory results, contact your TELS Representative at IndoorAirQuality@Directs.com. The use of this technology is not intended to take the place of reasonable precautions to prevent the transmission of pathogens (including COVID-19). Comply with all applicable public health laws and guidelines as well as CDC guidance (https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/prevention.html).