Direct Supply’s 2020 Senior Housing Survey found that demonstrated safety is the #1 concern of prospective residents and their families. With Senior Living census declining, the industry has an opportunity to differentiate through creating environments that bring elevated safety and security to seniors.

Here, we’ll explore Needlepoint Bipolar Ionization (NPBI™), a cutting-edge indoor air quality solution that reduces certain viruses and bacteria, such as SARS-CoV-2, influenza, and MRSA.1

You’ll also learn how to demonstrate that commitment to safety to everyone who steps foot in your community to improve marketability.

What do senior housing prospects really want?

The 2020 Senior Housing Survey was conducted to gather perceptions from both Seniors (prospective residents) and Adult Caregivers of Seniors (participants in the residential decisions for prospective residents) on Senior Housing. It identified 3 key themes:

  1. New Priority for Personal Safety
  2. Fundamental Expectation for Senior Housing Buildings that Keep Seniors Healthy
  3. New Appreciation for the Value of Senior Living Facility Leadership and Staff

Each of these themes presents challenges, but they can be impacted by powerful new technologies like NPBI. Let’s explore how NPBI both improves safety and helps you tackle these themes.

Theme 1: New Priority for Personal Safety

NPBI cleans the air of harmful particles and deadly pathogens using your existing HVAC system

NPBI creates and releases ions into the airstream using your existing HVAC system as the delivery method. When these ions disperse throughout a space, they seek out and form bonds with particles in the air through a process called agglomeration. This creates a snowball effect in which particles begin to cluster together. The larger a cluster of particles becomes, the easier it is for your system to filter it out of the air.

NPBI is available in several options that can be retrofitted into any HVAC system. The whole process, from specification to installation and post-install ion monitoring, is professionally managed by the expert team at Direct Supply® Safety™ solutions.

Theme 2: Fundamental Expectation for Senior Housing Buildings that Keep Seniors Healthy

Demonstrate your commitment to safer indoor air and improve your marketability with complimentary marketing materials

This expectation will be ever-present on the minds of every prospective resident and caregiver who interacts with a Senior Care facility…whether on a scheduled tour or not. It’s imperative to address their concern about safe living conditions immediately. That’s where Direct Supply comes in.
Once you’ve installed NPBI, Direct Supply helps you demonstrate this commitment to creating safer environments for seniors with free display marketing, communication guidelines and best practices. This includes: 

Decals and stickers to display in prominent areas of your community

Communication templates to inform residents, staff and visitors

Social media copy

Brand guidelines and much more

Integrated safety solutions offer even more ways to build resident confidence in your buildings. By compounding technology and solutions, safer outcomes are possible and demonstrable to prospective residents.  

Theme 3: New Appreciation for the Value of Senior Living Facility Leadership and Staff

Let staff know they are protected, too

Protecting your staff and making sure they feel comfortable in your buildings is just as important as protecting residents. NPBI marketing and informational materials will enable you to transparently and efficiently educate staff on the proactive steps you are taking, how it benefits them and will make them brand ambassadors for your safety commitment. NPBI will also reduce their exposure to pathogens, and make their work environment more pleasant to be in. This small investment now will return in healthier staff and better care for your residents.

Contact Direct Supply for options and pricing on NPBI

Send us your contact information and a helpful TELS representative will get in touch with you to discuss options and pricing for your organization.

We may also share your information on a confidential and limited basis with trusted partners in connection with marketing and providing our products and services in accordance with our privacy policy.

1Inactivation results based on sensitivity testing conducted by independent third-party testing laboratory using control chambers. Multiple data points are used to formulate performance validation statements. The technology is used in a wide range of applications across diverse environmental conditions. Results in non-lab environments will vary; clients should evaluate their individual application and environmental conditions when making an assessment regarding the technology’s potential benefits. For all independent laboratory results, contact your TELS Representative at The use of this technology is not intended to take the place of reasonable precautions to prevent the transmission of pathogens (including COVID-19). Comply with all applicable public health laws and guidelines as well as CDC guidance (