30+ Years of Innovation
Direct Supply’s mission has always been to enhance the lives of America’s seniors through our commitment to Senior Living. We began as the nation’s first virtual distributor in 1985 in Milwaukee, WI. Since our inception more than 30 years ago, Direct Supply has built one of the brightest, hardest-working teams in America. Our company is 100% employee owned, and we continue to operate under our founding values of honesty, integrity and excellence.
Bob Hillis starts Direct Supply as a direct mail supplier of housekeeping and maintenance equipment.
Direct Supply defines its niche in Senior Living by introducing its first annual healthcare catalog for maintenance and housekeeping.
The company’s new profit sharing plan makes Direct Supply an employee-owned business.
Direct Supply® DSSI™ goes live and does over $2,000,000 in transactions in its first month.
Direct Supply® Aptura® launches to meet the growing demand for renovation and design services within Senior Living.
We launch our first website, DirectSupply.net, allowing our customers to order equipment for their communities online.
The passion of our people has grown Direct Supply to be the leading provider of equipment, eCommerce and service solutions to the Senior Living industry, and we’re proud to offer you comprehensive solutions along with unmatched responses to your needs. From equipment, furnishings and design-build services to building management, procurement automation and more, no other company offers a more complete array of solutions to Senior Living than Direct Supply.
Direct Supply® Manufacturing™, Inc. is launched to go into the business of designing and manufacturing equipment, all without manufacturing facilities!
Direct Supply® TELS® is created as a web-based community management system for tracking equipment and scheduling preventive maintenance.
Our first Customer Advisory Board is created as a step toward finding ways to add value to our customers’ partnership with us.
We expand our business by opening our first international office in China, paving the way for global opportunity.
Wisconsin Governor Jim Doyle and Milwaukee Mayor Tom Barrett come to campus to commend Direct Supply for our past and future growth!
Direct Supply® Technology Solutions™ launches, which manages complex projects such as resident monitoring systems.
We celebrate 25 years of innovation in Senior Living!
TELS Building Services™ launches, which sources quality facility maintenance services around the country.
Our Technology Center opens at the Milwaukee School of Engineering, employing the next generation of computer engineers.
Devotion to our guiding principles earns Direct Supply the 2012 Ethical Business Leadership award from Concordia University.
More online innovation – DirectSupply.net gets a refresh to help customers more easily search, find and buy the ideal equipment for Senior Living.
Direct Supply celebrates 30 years of serving Senior Living – we’re proud to help build, equip and run better Senior Living communities across the country.
Direct Supply Attendant®products launch connected equipment capabilities that interface key clinical equipment with EMR systems for seamless digital charting.
Direct Supply® Aptura® acquires PDC Midwest and expands Aptura’s offering to include comprehensive design-build services.
With passion and hard work, Direct Supply continues to grow. We’ve even taken our dedication to Washington, D.C., to fight for industry advocacy through organizations and funding that positively influence Long Term Care policy. Together, we know that we can achieve astonishing results in Senior Living in America.