30+ Years of Innovation

Our Beginning

Direct Supply’s mission has always been to enhance the lives of America’s seniors through our commitment to Senior Living. We began as the nation’s first virtual distributor in 1985 in Milwaukee, WI. Since our inception more than 30 years ago, Direct Supply has built one of the brightest, hardest-working teams in America. Our company is 100% employee owned, and we continue to operate under our founding values of honesty, integrity and excellence.


Bob Hillis

Bob Hillis starts Direct Supply as a direct mail supplier of housekeeping and maintenance equipment.


First Catalog

Direct Supply defines its niche in Senior Living by introducing its first annual healthcare catalog for maintenance and housekeeping.


Profit Sharing

The company’s new profit sharing plan makes Direct Supply an employee-owned business.


Direct Supply DSSI

Direct Supply® DSSI™ goes live and does over $2,000,000 in transactions in its first month.


Aptura Designers

Direct Supply® Aptura® launches to meet the growing demand for renovation and design services within Senior Living.


Direct Supply Network

We launch our first website, DirectSupply.net, allowing our customers to order equipment for their communities online.

Our Success

The passion of our people has grown Direct Supply to be the leading provider of equipment, eCommerce and service solutions to the Senior Living industry, and we’re proud to offer you comprehensive solutions along with unmatched responses to your needs. From equipment, furnishings and design-build services to building management, procurement automation and more, no other company offers a more complete array of solutions to Senior Living than Direct Supply.


Direct Supply Manufacturing

Direct Supply® Manufacturing™, Inc. is launched to go into the business of designing and manufacturing equipment, all without manufacturing facilities!


Direct Supply TELS

Direct Supply® TELS® is created as a web-based community management system for tracking equipment and scheduling preventive maintenance.


Customer Product Advisory Board

Our first Customer Advisory Board is created as a step toward finding ways to add value to our customers’ partnership with us.


Direct Supply China

We expand our business by opening our first international office in China, paving the way for global opportunity.


Direct Supply Growth

Wisconsin Governor Jim Doyle and Milwaukee Mayor Tom Barrett come to campus to commend Direct Supply for our past and future growth!


Direct Supply Services & Solutions

Direct Supply® Technology Solutions™ launches, which manages complex projects such as resident monitoring systems.


25th Anniversary

We celebrate 25 years of innovation in Senior Living!


Direct Supply Local Services

TELS Building Services™ launches, which sources quality facility maintenance services around the country.


Direct Supply Technology Center

Our Technology Center opens at the Milwaukee School of Engineering, employing the next generation of computer engineers.


Ethical Business Leadership Award

Devotion to our guiding principles earns Direct Supply the 2012 Ethical Business Leadership award from Concordia University.


DirectSupply.net Refresh

More online innovation – DirectSupply.net gets a refresh to help customers more easily search, find and buy the ideal equipment for Senior Living.


30th Anniversary

Direct Supply celebrates 30 years of serving Senior Living – we’re proud to help build, equip and run better Senior Living communities across the country.


Direct Supply Technology Center

Direct Supply Attendant®products launch connected equipment capabilities that interface key clinical equipment with EMR systems for seamless digital charting.


Ethical Business Leadership Award

Direct Supply® Aptura® acquires PDC Midwest and expands Aptura’s offering to include comprehensive design-build services.

Our Future

With passion and hard work, Direct Supply continues to grow. We’ve even taken our dedication to Washington, D.C., to fight for industry advocacy through organizations and funding that positively influence Long Term Care policy. Together, we know that we can achieve astonishing results in Senior Living in America.